HADAR SAIFAN 

HOME FRONT

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After the Second Lebanon War (2006), the 'Winograd Commission' determined that the Israeli home front had been abandoned. More than 300,000 people had to evacuate themselves from danger areas after being massively bombarded and receiving no treatment nor support. Furthermore, it was determine that the Israeli population was in fact a civilian front that suffered the war parallel to the military front. In light of these conclusions, it was decided to establish a civil emergency evacuation plan called 'Motel'.

 

The series HOME FRONT deals with the internal evacuation of localities in initial emergency situations. In this situations, civilians move independently to a massive fortified building close to their homes. In each neighborhood family homes are color-coded on evacuation maps of the local authorities. Thus, families been displaced for a joint stays according to their physical location as a bureaucratic manner. This arrangement could take weeks until an official decision is issued by the state to evacuate civilians outside the region, according to the state of war; home front uptake and financial considerations. The organization of neighborhoods in a formal division of glowing colors creates artificial social structures that are interdependent in times of need. Each map represents an aspiration for a primary physical order in a situation that may be chaotic.

Neatly piled memo notes in glowing colors turn the original paper maps of the security departments into a 3D architectural model. The use of a specific lighting design in the studio gives the objects a digital appearance although there wasn't any digital manipulation. In addition, Bright colors are well identified with emergency - EXIT signs; bright vests of the rescue forces; markings of shelter's opening's and poisonous animals in nature. It's a toxic phosphorus based pallet that seeks to stand out, simultaneously venomous and super-sweet. A combined aesthetic of mania and passive aggressive.